Pitch deck review example

Headline

StockPulse addresses a clear pain for small food producers, the team already has a working MVP and three pilots — the open question right now is whether free pilots convert into paying customers and what the first numbers look like when they do.

How the score was reached

Pushing the score up: maturity (MVP live since March 2026, three pilots), a domain expert technologist on the team, a first quantitative result on one pilot, and a problem that has been checked in the field (24 producers interviewed). What is still missing: paying customers instead of verbal agreements, metrics across all pilots, and reconciled unit economics — the deck contains an arithmetic discrepancy in ARPA.

What already works

• The problem has been checked in the field: 24 producers in the Central region were interviewed, 19 confirmed downtime caused by stock tracking at least once a month.
• The product is real, not a concept: the MVP has been running since March 2026 (Android app, web panel, export to the accounting system), with no dedicated terminals — scanning works with an ordinary phone camera.
• There is an early measurable result: at one pilot site, downtime caused by missing raw materials fell from 7 to 2 per month over two months (per the customer's own data).
• Domain expertise is on the team: Maria spent 6 years as a technologist at a dairy plant and knows the process from the inside; Ivan has 8 years in development with a logistics background.
• The model is simple and adds no friction for the user: alerts arrive via a messenger, so there is no separate interface to learn.

What needs to be confirmed

• The ARPA arithmetic does not add up: the deck states ARPA per year = 206,000 ₽, but 18,000 × 12 = 216,000 ₽; meanwhile LTV of 648,000 = 216,000 × 3, so two different ARPA figures live inside one deck — they need reconciling.
• Conversion into revenue is not proven yet: all three pilots are free, the move to a paid plan is a verbal agreement and no contract is signed.
• The 7→2 downtime result is confirmed on one pilot only and was supplied by the customer; it is worth requesting raw data from all three pilots and the measurement method.
• LTV is calculated from revenue without gross margin or churn, and the 3-year lifetime is an assumption — these figures should be reconciled with facts once sales start.
• The roadmap milestones for May and July 2026 (accounting integration, moving pilots to paid) are already in the past relative to 2026-07-25 and need a status update; also reconcile the paid-plan start date (slide 5 says September, slide 11 says July).

Team

A strong pairing of engineer plus domain technologist, but sales are handled by Ivan in his spare time — with a plan of 15 paying producers by October 2026, that is the bottleneck.

Market

The small food producer niche looks real and thinly served, and the TAM calculation (12,000 × 18,000 × 12 ≈ 2.6B ₽) checks out; the thing to avoid is diluting focus by expanding into meat processing before revenue on the core market is stable.

An investor will ask

1. How many of the three pilots have actually moved, or are ready to move, to a paid plan — and are there signed contracts rather than verbal agreements?
2. How exactly was the drop in downtime from 7 to 2 per month measured, and what are the comparable numbers at the other two pilots?
3. How do you explain the ARPA discrepancy (206,000 versus 216,000 ₽), and which figure does the unit economics finally rest on?
4. What is the real sales cycle and acquisition cost on the first deals — does the 60,000 ₽ CAC estimate hold up in practice?
5. Who closes the sales needed to reach 15 paying producers by October 2026, given that only Ivan works on sales today, and only part-time?

Next step

Request raw metrics from all three pilots (downtime, write-offs, measurement window) and the status of the move to paid — signed contracts or written terms — before going into a deeper review.

What the deck is missing

• Financial metrics: revenue, number of paying customers, actual CAC and sales cycle.
• Metrics from the other two pilots and the method used to measure the effect (not one customer only).
• Signed contracts or written terms for pilots moving to paid.
• Current status of the May and July 2026 roadmap milestones.
• Churn and gross margin data to sanity-check LTV and customer lifetime.
• Round composition: how the 12M ₽ is split and which metrics it is meant to reach within 18 months.
• Founder equity split and team completeness (there is no dedicated sales person).